Working with the media manager for the CA Brumbies I redeveloped the look and feel of the Brumbies match program for 2006 bringing it more into line with what competitors had developed. With an emphasis on content over advertising (but with advertising still playing a major role), the program became something people attending games would be happy to pay money for.
In 2007 I was again involved in the redesign of the match program, this time led in part by an external media and advertising group. Using the redeveloped branding and style as a basis I made further redesigns to the program creating a product which far exceeded the quality of designs produced for other team programs, including several special additions commemorating retiring players.
Client: The CA Brumbies
Cover design: Me and Swell Design Group
Internal page design: Me.